Leadership Connect is a Management Meeting organized by Standard Bank, with the objective of fostering strategic reflection on the future of the Bank, aligning perspectives, discussing priorities, and defining pathways for increasingly strong and sustainable performance. The adoption of the new name Leadership Connect aims to provide greater identity, relevance, and exclusivity to the event, reflecting a new phase marked by closeness, alignment, and strategic leadership.In response to this evolution, a modern and dynamic visual identity was developed, conveying innovation, connection, and momentum, and reinforcing the event’s positioning as a privileged space for dialogue, inspiration, and decision-making.