Optical is a brand that sells and repairs eyewear, but the real challenge was to go beyond the obvious. To create a Key Visual for social media that felt striking, contemporary, and anything but dull.
The solution emerged from the brand’s very purpose: every look matters. The concept “See through the lens” turns the lens perspective into the foundation of the layouts, creating a new way of viewing content. The result is a project that is simple in execution, yet strong in impact  visually bold, creative, and instantly connected to the brand’s optical universe.